Module 8 — What Does This Mean for Digital Science?
Pharma Quest
A Journey Through the Kingdom of Pharma
In which a travelling salesperson must navigate the territories of a great kingdom, seek the lords and ladies who rule each land, and discover where their wares might find a welcome — and where they must not.
Before you set out…
- The map is real. Each region of the Kingdom is a stage of the pharmaceutical value chain. The IT Citadel sits at the centre because every road passes through it.
- The inhabitants are real. Each persona is an archetype you will actually meet when selling enterprise software into pharma. They speak their own language.
- Honesty is a strategy. Some personas cannot be sold to. The only way to win them is to acknowledge the gap and walk away gracefully. You may be surprised how much that earns you elsewhere.
- Order matters. A failed conversation with one persona damages your reputation with another. A successful one opens doors you did not know existed.
v0.1 preview • Pharma Quest is a work in progress